World Sojourner : 3760

When faced with terrible information on our business, we have three options.  The first option is to ignore the data and assume everything is okay.  The second option is to see the data and tackle the problems head-on so we can find out the truth and fix what needs to be fixed.  And finally, there’s a final option – rather than ignore the information or do something about it – the effective and less travelled road is work tirelessly to undermine the original information so customers or legislators have some doubt about the accuracy of the original information.

Option three is a defensive strategy and normally becomes a viable option for a corporation who possibly faces extinction (cigarettes) or major losses (BPH) if the government and public turn against it.  We learned about this strategy in school and it’s darn effective and relatively simple thanks to mercenary scientists and market researchers who start with the end in mind and work backwards to find a suitable test group.

Do you remember when there was ‘conflicting’ evidence that smoking cigarettes were dangerous or the new evidence around global warming possibly not being a real issue?  Confuse the public enough and the corporations get a stalemate as legislators get caught between good science and bad.

While I can’t confirm the above is what’s happening, I did find it interesting that the WV Nursing Home Association would decide to run ads on local radio stations stating that in an *ahem* independent customer satisfaction survey X% (I think somewhere around 95%) of respondents were very pleased with their level of care.  X% – really? 

Gosh, I guess those terrible ratings from the government have to be wrong then. 

Over the last couple weeks I’ve decided to stop worrying about the next big phase for the foundation and focus on just learning (and sharing) more about the world of dementia and Alzheimer patient care by posting the articles on the charity’s blog.

Today was supposed to be another day to post a highlight or lowlight article about nursing home care, or other research that hopefully both raises the article’s Google ranking thanks to another link and hopefully assists someone, somehow or some way in making their decisions.  The posts are also forced work activities for the charity, which sometimes finds itself falling down the priority list thanks to work, home and other personal projects that are on my list.

But not today’s post.  No, in fact, we may have found one of our benchmark organizations to review and understand.  From the article:

There’s a sense of calm when you enter Copper Ridge, a residential assisted living and nursing home facility that specializes in caring for Alzheimer’s patients in Sykesville, Md., near Baltimore.

Alzheimer’s care doesn’t have to be as bad as it is around the country.  It isn’t in Cooper Ridge so why is it in Morgantown WV, or Dayton, OH?  Or Lancaster England or in the Northern Beaches of Sydney Australia when there are people out there who have gotten the formula right?

Cooper Ridge is on our visitors list and hopefully in the future the model of care for those who need it.

Alzheimer’s Care: How Copper Ridge Nursing Home Gets It Right - US News and World Report

• Sometimes to create inertia one needs to just create a reoccurring task and do it. From there, it should become habit. #

Powered by Twitter Tools.